VAC proudly celebrated its 21st year in 2024. It was created as a conference for the industry by the industry.  Co-founder Ken Robinson CBE works with fellow committee members Paul Kelly, Bernard Donoghue, Liz Terry and Janet Uttley, and with organisers Susan Hayden and Martin Evans, to deliver the conference each year.  Having the direct support of the national tourist board, two of the sector’s leading associations and the industry’s foremost publication enables VAC to attract top speakers, it sharpens the subjects for debate and ensures that high numbers of attractions of all kinds around the country attend VAC.