Thank you for attending VAC - speaker presentations are available below - click on Presentation (check your email for the password to open the presentations)
Dealing with constant change – the Visitor Economy
Bernard Donoghue OBE, CEO & Director, ALVA, the Association of Leading Visitor Attractions
VAC Market Insights Briefings
Richard Nicholls, Head of Research & Forecasting, VisitBritain
Improving the bottom line – monetising your attraction further
Kate Logan, Operations, Experience & Engagement Director, English Heritage
Improving the bottom line – monetising your attraction further
Sarah McLeod OBE, Chief Executive, Wentworth Woodhouse
Improving the bottom line – monetising your attraction further
Jane Richardson, Chief Executive, Amgueddfa Cymru/National Museums Wales
England’s Tourism Experience of the Year – Cow Cuddling!
Fiona Wilson, Director, Dumble Farm, East Yorkshire
New Attractions: The Big & The Beautiful
David Nouaille, Development Director, Puy du Foy
VAC Seminar 1: Accessibility – Priced for Inclusion: Rethinking Disability Concessions
VAC Seminar 3
Presentation to follow
VAC Seminar 4: Retail: It’s more than a gift shop at the exit!
At VAC 2025, 30 expert speakers explored topics such as…
- Market Insights, Trends & Growth Markets for 2026
- Operations & Marketing in a Operational Costs Crisis
- Sustainable Transport to your Attraction
- The Overseas/inbound market for UK attractions
- Attractions Innovations and excellence
- Talking Tech & Digital Marketing
- Excellence in Visitor Communications
- Latest Tourism Legislation and Policy
- VisitEngland & VisitBritain briefing
- Major Attraction “The Big Interview”
- Defending the Bottom Line: how to monetise your attraction
- The Inclusivity Argument for success in visitor attractions
- Crisis Management best practice
- Retail Excellence
- David vs Goliath: The Big New Attractions on the horizon
Official Publication:
Subscribe to our VAC 2025 Newsletter
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