FRIDAY, 9TH OCTOBER – QEII CONFERENCE CENTRE, WESTMINSTER
For 20 years now, VAC has been the leading networking and learning event for visitor attractions across the UK. After a successful VAC in London last year, the conference returns again to the superb Queen Elizabeth II Conference Centre in the heart of Westminster, London, on Friday, 9th October.
Over 5,000 attraction owners, managers and officers have attended VAC since the very first one at the QEII Centre in 2004. If you work in the visitor attractions sector, VAC gives you the chance to learn about the very latest innovations, thinking and news from practitioners and the top consultants across the sector – whether your interest lies in parks and gardens, historic or heritage centres, theme parks, museums and galleries, zoos or science and discovery centres.
Simply put, VAC is the industry’s annual gathering, put on for the industry by the industry – and this year’s conference programme will provide all delegates with valuable insight into the latest market research and trends, it will inspire you through success stories from attractions throughout the country, and will offer you the latest learnings from industry commentators and other like-minded businesses which you can put into practice for 2026 and beyond.
10 great reasons for joining us at VAC on 9th October in London!
Here’s 10 good reasons why you should consider attending the UK’s leading attractions event…
- DISCOVER the latest best practice in attractions management and marketing, including further tips to meet head-on the twin challenges for all attractions of sustainability and the staffing crisis
- LEARN new techniques and ways to deliver excellent customer service in these challenging times
- GROW your relationship with industry colleagues and leading speakers from the sector
- BE INSPIRED by motivational speeches and presentations throughout the day
- CONNECT face to face with key suppliers for the sector and hear of their new products and deals for UK attractions in 2026
- KEEP UP TO DATE with the evolving world of technology, social media and digital marketing best practice
- EXPAND YOUR CREATIVITY through listening to great presentations – including from award-winning attractions – and spark your imagination on a valuable day away from your desk
- REACH OUT to others in the industry to have your questions answered throughout the day, with full presentation sessions and networking over lunch and refreshment breaks
- BRING A COLLEAGUE for greater networking and strategy discussions/brainstorming with him/her at the event and beyond
- FIGHT FOR YOUR SHARE OF THE BUSINESS the last three years have tested even the strongest of businesses, and VAC gives every attraction the chance to look forward to better times, and get your own business fit to handle to the big changes which have taken place in the market and the sector
VAC Conference Photo Gallery
Browse a curated selection of highlights from previous VAC conferences — speakers, delegates, networking and key moments from the event.
VAC brings together expert speakers to explore topics such as…
- Market Insights, Trends & Growth Markets for 2026
- Operations & Marketing in a Operational Costs Crisis
- Sustainable Transport to your Attraction
- The Overseas/inbound market for UK attractions
- Attractions Innovations and excellence
- Talking Tech & Digital Marketing
- Excellence in Visitor Communications
- Latest Tourism Legislation and Policy
- VisitEngland & VisitBritain briefing
- Major Attraction “The Big Interview”
- Defending the Bottom Line: how to monetise your attraction
- The Inclusivity Argument for success in visitor attractions
- Crisis Management best practice
- Retail Excellence
- David vs Goliath: The Big New Attractions on the horizon
Official Publication:
Subscribe to our VAC Newsletter
To be kept up to date with the conference development and latest news
