Bookings can now be made for VAC 2025.  For more than 20 years now, VAC has been the leading networking and learning event for visitor attractions across the UK.  This year, once again VAC takes place at its spiritual home, the superb Queen Elizabeth II Conference Centre in the heart of Westminster, London, on Thursday 16^th October.

Over 5,000 attractions owners, managers and officers have attended VAC over the 20 years since the very first one at the QEII Centre in 2004.  If you work in the visitor attractions sector, VAC gives you the chance to learn about the very latest innovations, thinking and news from practitioners and the top consultants across the sector – whether your interest lies in parks and gardens, historic or heritage centres, theme parks, museums and galleries, zoos or science and discovery centres.

Supported by ALVA, BALPPA, Leisure Media and VisitEngland, VAC is the industry’s annual gathering, put on for the industry by the industry – and this year’s conference programme will provide all delegates with valuable insight into the latest market research and trends, it will inspire through success stories from attractions throughout the country, and will offer the latest learnings from industry commentators and other like-minded businesses which you can put into practice for 2026 and beyond.