THE ANNUAL NATIONAL CONFERENCE  OF VISITOR ATTRACTIONS

QEII Centre, Westminster, London

Thursday, 16th October 2025

Check back in the coming weeks for speaker and programme announcements for VAC 2025.

At VAC 2024, 30 expert speakers explored topics such as…

  • Operations & Marketing in a Cost of Living Crisis
  • The Business of Sustainability & The Green Agenda
  • The Overseas/inbound market for UK attractions
  • HR, Recruitment & Retention
  • Attractions Innovations and excellence
  • Talking Tech & Digital Marketing
  • Attractions Product Development and Diversification
  • Ai and its implications for attractions
  • Excellence in Visitor Communications
  • Latest Tourism Legislation and Policy and impact of the General Election
  • VisitEngland & VisitBritain briefing
  • LVEPs and visitor attractions’ role in them
  • Market Insights, Trends & Growth Markets for 2025
Official Publication:

Subscribe to our VAC 2025 Newsletter

To be kept up to date with the conference development and latest news

Subscribe to our VAC 2024 Newsletter

To be kept up to date with the conference development and latest news