Thank you to those of you who attended VAC 2024 – we hope you enjoyed the day as much as we did – check back in the coming weeks for photos and speaker presentations.

VAC 2024 is an exceptional event where expert speakers will cover a wide range of important topics. You’ll gain insights on how to manage Operations & Marketing during a Cost of Living Crisis and learn about the details of The Business of Sustainability & The Green Agenda.

The event will also provide information on the Overseas/inbound market for UK attractions and offer valuable knowledge on HR, Recruitment & Retention.

By attending this conference, you’ll experience discussions on Innovations and Excellence in Attractions, and explore the latest trends in Talking Tech & Digital Marketing. You’ll discover new possibilities with Attractions Product Development and Diversification, and understand how AI impacts attractions.

Additionally, you’ll get an overview of Excellence in Visitor Communications, the Latest Tourism Legislation and Policy, and how the General Election might affect the industry. There will be briefings from VisitEngland & VisitBritain, and an exploration of the role of LVEPs in the visitor attractions sector.

Stay ahead with insights into Market Trends & Growth for 2025. If this information is valuable to you and your business, then join us at VAC 2024 for a transformative experience in the attractions industry.