Conference Programme – 7th October 2021

Programme Sessions Speakers
08.45

Registration & Coffee

09.30
Welcome by Conference Chairman
Paul Kelly, Chief Executive, BALPPA, The British Association of Leisure Parks Piers & Attractions
09.35
Message from the Tourism Minister
Nigel Huddleston MP, Minister for Tourism & Sport, DCMS
09.40
Repair, Recover, Renew
Bernard Donoghue, CEO & Director, ALVA, The Association of Leading Visitor Attractions
10.20
Keynote Speech
Nick Varney, Chief Executive, Merlin Entertainments
10.50
Market Insights Briefing
Richard Nicholls, Head of Research & Forecasting, VisitBritain

Jon Young, Research Director, BVA BDRC

11.15

Tea & Coffee Break, Networking & Exhibition 

11.45
Destination Management Organisations – A Fresh Approach
Nick de Bois, Chair, VisitEngland
12.05
The Big Interview:

Don’t Cop Out! The Sustainability Challenge for UK Attractions

Chair: Liz Terry MBE, Publisher, Attractions Management


Hilary McGrady, Director General, the National Trust


Dominic Jermey OBE, Director General, ZSL (London & Whipsnade Zoos)

12.40
Maximising Digital Sales – a case study
Kathryn McDowell CBE, Managing Director, London Symphony Orchestra

13.00

Lunch, Networking & Exhibition

14.00
Recovery Markets for Attractions, 2022 & beyond

Recovery Market 1: The Remote Visitor


Recovery Market 2: The Groups Market

Anthony Rawlins, Chief Executive, Digital Visitor

Laura Ashby, Events Manager, Oxford University Museum of Natural History

Including Wendy Hartley-Scarff, CEO, Assn. of Group Travel Organisers
15.00
Tik-Tok, time flies! Digital Marketing for Attractions
Andy Headington, CEO, Adido

Carol King, Director of Programmes, Black Country Living Museum

15.20

Tea & Coffee Break, Networking & Exhibition

15.50
Tourism Alliance Policy Update & Legal Briefing
Kurt Janson, Director, The Tourism Alliance

Ami Naru, Partner, TravLaw

Emma Shakespeare, Partner, TravLaw
16.20
The VAC Power Panel: The Battle for Talent
Chair: Bernard Donoghue, CEO & Director, ALVA

Kate Nicholls OBE, Chair, the Tourism Alliance & CEO, UK Hospitality

Barbara Smith, General Manager, Johnnie Walker Princes Street Visitor
16.55
Closing Remarks
Chairman: Paul Kelly, Chief Executive, BALPPA, the British Association of Leisure Parks, Piers & Attractions

17.00 to 18.30 Conference Reception – all are welcome