Conference Programme – 13th October 2022 – The ICC Birmingham

08.45

Registration & Coffee

09.30
Welcome by Conference Chairman

Paul Kelly, Chief Executive, BALPPA, The British Association of Leisure Parks, Piers & Attractions

09.35
State of the Nation

Bernard Donoghue OBE, CEO & Director, ALVA,The Association of Leading Visitor Attractions

10.10
Keynote

Andy Street CBE, Mayor of the West Midlands and former Managing Director of the John Lewis Partnership

10.30
VAC Market Insights Briefing

Richard Nicholls, Head of Research & Forecasting, VisitBritain/VisitEngland

Jon Young, Research Director, BVA BDRC

10.55
VisitBritain’s new Chief Executive

Patricia Yates, CEO, VisitBritain/VisitEngland

11:15

Tea & Coffee Break, Networking & Exhibition

11.45
Post-Covid Visitors & Post-Covid Attractions

Andrew Lovett OBE, Director of the Black Country Living Museum and Chair of the Association of Independent Museums (AIM)

12.05
The Battle for Talent: The Sequel!

Moderator:      Liz Terry MBE, Managing Editor, Attractions Management

Panellist 1:        Tina Lewis, Director of People, National Trust

Panellist 2:        To be announced

12.40
A Personal View

Louise Stewart, Chief Executive Officer, Chester Race Company

13.00

Lunch, Networking & Exhibition

14.00
VAC Seminars

VAC Seminar 1: Dynamic Pricing Power

Andy Povey, Managing Director, Convious
Robin Cantrill-Fenwick, Chief Executive, Baker Richards

VAC Seminar 2: Accessibility in the Attractions sector

Speaker to be announced, National Football Museum
Christopher Earlie, Director of Tower Bridge

VAC Seminar 3: Retail Excellence

Callum Lumsden, Founder & Creative Director, Lumsden Design
Speaker to be announced

VAC Seminar 4: Digital Marketing Innovation

George Finlay, Farm Supervisor, Matlock Farm Park & England’s “Tourism Superstar” for 2022
Speaker to be announced

15.00
The Metaverse – coming to an attraction near you!

Lesley Morisetti, Director, Morisetti Associates

Martin Howe, CEO & Co-Founder, Dapper Labs

15.30

Tea & Coffee Break, Networking & Exhibition

16.00
Tourism Alliance Policy & Legal Update

Kate Nicholls OBE, Chair, The Tourism Alliance

16.20
The VAC Power Panel: ESG! Sustainability in Action

Chair: Bernard Donoghue OBE, CEO & Director, ALVA

Panellists to be announced

16.55
Closing Remarks

Chairman: Paul Kelly, Chief Executive, BALPPA, the British Association of Leisure Parks, Piers & Attractions

17.00 to 18.30

Conference Reception – all are welcome!