Richard Nicholls
Richard joined VisitBritain in 2015 as Head of Research and Forecasting, and subsequently also took on the role of Head of Research at VisitEngland in 2022. He and his team are responsible for analysis of inbound tourism datasets, insights and prospects both for VisitBritain and for the benefit of the wider UK tourism industry; and for the production and distribution of official domestic tourism statistics.
