Martin has over 35 years’ experience introducing and delivering new technologies across a range of demanding applications around the world. He is a creative ‘techie’, an ideas generator, a big picture thinker and determined problem solver with the ability to translate ambitious goals into a structured plan and hands-on delivery. Most recently he has pioneered the development of Chaperone, an innovative new digital platform for personalising the customer journey and extending brand engagement. In doing so he tripped, stumbled, and fell into the Metaverse. Having had some time to look around and explore this new world it dawned on him recently that in fact, he’s been working there all along!