Jon Young

Position: Research Director at BVA BDRC
Categories: VAC 2022 Speaker

Jon has worked in BVA BDRC’s tourism and attractions team since 2009.  Within that time he has worked with visitor attractions on a range of challenges including visitor exit surveys, audience segmentations, brand health trackers and summative evaluations.  He currently directs BVA BDRC’s consumer sentiment tracker – run in conjunction with VisitBritain, Visit Wales and VisitScotland – as well as their syndicated brand health and mystery visitor studies.

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