Janet Uttley

Position: Head of Business Support Transformation - Visit England
Categories: VAC Committee

Janet is currently Head of Business Support Transformation at VisitEngland. Moving away from tourism for a short while it was very evident that would not last, recognising that no other sector delivers the same buzz and drive than being frontline in tourism.

With broad experience in the industry, both with the national tourist board, VisitEngland and in the attractions sector, Janet has worked for the RHS, IWM, Vardon (now Merlin) and Aspro Ocio. From gardens and grass car parks to 25ft sand tiger sharks, Janet understands the challenges faced by the industry having led volunteers and teams to drive up secondary spend and grow memberships through targeted and focused campaign delivery.

With a passion for tourism, her true drive is building and shaping partnerships in collaborations that deliver results. Most recently she has led the development and rollout of the ‘We’re Good To Go’ industry standard work, building at pace a project in collaboration with 45 industry bodies, that is supporting the industry through COVID-19 recovery.

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