Callum is recognised as a leading design expert for cultural and entertainment destinations. His design agency specialises in creating memorable retail stores that generate revenue and reputation for major destinations around the world. The Lumsden design team are proven experts in retail design and their projects in the sector has given them a unique and authoritative knowledge of the commercial opportunities and challenges open to the cultural sector.   

Callum is best known for the award winning Tate Modern bookshop, the magical (and hugely successful) Harry Potter stores, including the Warner Bros. Studio Tour in London and the V&A Dundee.  His recent retail design projects include MoMA (NYC), M+ Hong Kong and the Burrel in Glasgow.