THE ANNUAL NATIONAL CONFERENCE OF VISITOR ATTRACTIONS
QEII Centre, Westminster, London
Thursday, 5th October 2023
THURSDAY 5TH OCTOBER – QEII CONFERENCE CENTRE, WESTMINSTER
For 20 years now, VAC has been the leading networking and learning event for visitor attractions across the UK. After a successful VAC in Birmingham last year, the conference returns to its home, the superb Queen Elizabeth II Conference Centre in the heart of Westminster, London, on Thursday 5th October.
Over 5,000 attractions owners, managers and officers have attended VAC over the 20 years since that very first one at the QEII Centre in 2004. If you work in the visitor attractions sector, VAC gives you the chance to learn about the very latest innovations, thinking and news from practitioners and the top consultants across the sector – whether your interest lies in parks and gardens, historic or heritage centres, theme parks, museums and galleries, zoos or science and discovery centres.
Simply put, VAC is the industry’s annual gathering, put on for the industry by the industry – and this year’s conference programme will provide all delegates with valuable insight into the latest market research and trends, it will inspire you through success stories from attractions throughout the country, and will offer you the latest learnings from industry commentators and other like-minded businesses which you can put into practice for 2024 and beyond.
10 great reasons for joining us at VAC on 5th October in London!
Here’s 10 good reasons why you should consider attending the UK’s leading attractions event…
- DISCOVER the latest best practice in attractions management and marketing, including further tips to meet head-on the twin challenges for all attractions of sustainability and the staffing crisis
- LEARN new techniques and ways to deliver excellent customer service in these challenging times
- GROW your relationship with industry colleagues and leading speakers from the sector
- BE INSPIRED by motivational speeches and presentations throughout the day
- CONNECT face to face with key suppliers for the sector and hear of their new products and deals for UK attractions in 2024
- KEEP UP TO DATE with the evolving world of technology, social media and digital marketing best practice
- EXPAND YOUR CREATIVITY through listening to great presentations – including from award-winning attractions – and spark your imagination on a valuable day away from your desk
- REACH OUT to others in the industry to have your questions answered throughout the day, with full presentation sessions and networking over lunch and refreshment breaks
- BRING A COLLEAGUE for greater networking and strategy discussions/brainstorming with him/her at the event and beyond
- FIGHT FOR YOUR SHARE OF THE BUSINESS the last three years have tested even the strongest of businesses, and VAC gives every attraction the chance to look forward to better times, and get your own business fit to handle to the big changes which have taken place in the market and the sector
You can reserve your own place now here. Speakers continue to be announced here. Already confirmed for VAC 2025 are:
- Sharon Ament, Director – London Museum
- Bernard Donoghue OBE, Chief Executive – ALVA
- Russ Gaines, Commercial Director – Thorpe Park
- Suzy Griffiths, Vice President, Arts & Entertainment – IMG Events/Winter Wonderland
- Paul Kelly, Chief Executive – BALPPA
- Neil Lewin, Managing Director – Semantic
- Kate Logan, Operations, Experience and Engagement Director – English Heritage
- Sarah McLeod OBE, CEO – Wentworth Woodhouse
- Sally Mimnagh, Director – BVA-BDRC
- Fiona Morgan, Director – Dumble Farm, East Yorkshire – “VisitEngland Tourism Experience of the Year 2024”
- Richard Nicholls, Head of Research & Forecasting – VisitBritain
- David Reece, Chief Strategy Officer – Baker Richards
- Caroline Reed, Director of Commercial Enterprises – National Trust for Scotland
- Jane Richardson, Chief Executive – Amgueddfa Cymru – Museum Wales
- Sarah Roots, EVP, Warner Bros. Worldwide Studio Tours & Retail
- Jason Simpson, CEO – RAW Charging
- Graham Speak, Possible panel seminar on IP – Speak Consulting
- Liz Terry MBE, Managing Director – Attractions Management magazine
- Richard Toomer, Executive Director – The Tourism Alliance
- Patricia Yates, CEO – VisitBritain
Official Publication:
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