After 15 years at Thorpe Park, Paul had the opportunity to open the London Eye on the South Bank in 2000. This experience lead to a wider involvement in the attractions industry through both the Tussauds group and Merlin Entertainments. The wider industry involvement became part of everyday life after that as he worked in the area of business development for Merlin. Also at that time a member of BALPPA, Paul had the opportunity to visit many operations in the UK and around the world. Having now been CEO at BALPPA for a number of years it is a very natural fit for Paul to help support a conference that celebrates the passion, innovation and delivery of fantastic visitor experiences in this sector.